Debra K. Osuch, CPSM, REM
Senior Marketing Manager, Senior Manager Facilities and Property Development

Debra K. Osuch, CPSM, REM leads SME’s marketing group by providing strategic and creative direction and helping to shape the SME brand experience. She leads brand management, market research, and marketing communications. Deb directs the design and execution of marketing campaigns that tell our clients who SME is, what we do and the kind of experience they can expect from SME. She develops and executes strategic marketing plans, maintains the firm's client relations management (CRM) database, and directs the production of top-notch thought leadership and website content, including video and audio content. Deb is focused on KPIs; always starting with the end in mind, measuring results and pivoting as needed to achieve goals. Deb pursues speaking and publication opportunities for SME’s thought leaders, directs the evolution of our social media platforms, and works to achieve audience engagement. Deb champions SME's brand ambassador program and helps connect the dots between employee experience (Ex), client experience (Cx) and brand experience (Bx). Deb is a certified professional services marketer (CPSM) and active member of the Society for Marketing Professional Services (SMPS). She serves on the SMPS Michigan Board of Directors as Membership Director.

Deb provides seller-doer coaching and mentorship to SME’s internal team. In addition to leading capture plan initiatives and project pursuits, Deb has served as a coach in SME’s internal seller-doer coaching program, “Build-A-Practice,” since its inception in 2006. She currently serves as the program Head Coach, providing coaching to the coaches. Deb mentors project managers in business development and personal branding including networking, effective use of social media, and client experience delivery.

Coming from over a 20-year technical background in environmental science, Deb also helps facilities managers address complex facilities challenges and helps owners and members of the design and construction community manage their environmental risk related to acquiring, developing and maintaining commercial real estate. She has a knack for understanding the real issue being brought to the table by asking questions, being organized, meeting schedules, communicating details, and bringing in the right technical minds, all while staying within budget. Deb is thrilled that SME contributes to economic development in the communities in which we live, work and play, and is passionate about helping our clients succeed. She has a BS degree in Medical Physics from Oakland University, and an MS in Hazardous Waste Management from Wayne State University. 

Among her many honors, Deb is most humbled by the recognition from Business Detroit Weekly as one of the “Most Influential Women of 2004.” Being recognized as “influential” spurred an awakening that she might have something to offer other professional women and young students. Since that time, Deb has taken up the challenge to make it a priority to help mentor young students and to advance the success of women in the industry. Deb is proud to have been recognized as an Athena Award Finalist by the Macomb County Chamber of Commerce, to have been honored by Crain’s Detroit Business as a “40 Under 40” award recipient, and to have received an Industry Achievement Award from Wayne State University’s College of Engineering. 

In 2006, Deb served as president of the Commercial Real Estate Women’s Detroit chapter (CREW Detroit) and since then continues active participation on the CREW Detroit Past Presidents Council. In 2019, Deb became a Certified Professional Services Marketer (CPSM) through the Society for Marketing Professional Services (SMPS) and is serves as Membership Director on the board of SMPS Michigan. She is active in the Southeast Michigan Society of Healthcare Engineers (SMSHE); the American Society for Healthcare Engineering (ASHE); the Michigan Society of Healthcare Engineers (MiSHE); the Midwest Association of Physical Plant Administrators (MAPPA); the International Facilities Management Association (IFMA); and Michigan School Board Officials (MSBO). 

Deb is an avid cyclist and is proud to have accomplished her recent goal of cycling 2,020 miles in 2020.  She professes a love-hate relationship with running and in the last few years has completed half marathons, 10K races, and 5K races, though cycling with her bike club along the beautiful trails in our glorious Midwest remains her first love. Deb has served as Treasurer of the Nocturne Lake Association since 2001, and volunteers on her church’s bereavement ministry team.  Reading and spending time with friends and family is on top of her list of favorite things to do.

Deb loves to spend time with her three children. She’s the proud mom of an entrepreneurial  son who’s started a Michigan chapter of a nationally-based life insurance company, a daughter pursuing an engineering degree and maintaining a spot on the Dean’s List at Purdue University, and a musically talented son who writes his own music and is pursuing a college education in music production and engineering.


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